A New Era in Baby Care Rooted in Generations of Wisdom
At a stage of life when most people choose comfort and rest, Dr. Aarti chose purpose. Instead of slowing down, she transformed her grandmotherly instincts into a mission—reshaping baby care in India with ADNA Naturals. Today, ADNA Naturals is celebrated as the pioneer behind India’s first herbal baby balm for tiny hurts and falls, blending timeless ayurvedic remedies with modern scientific validation.
This is more than just a brand story—it is a movement of love, trust, and innovation. What began as a grandmother’s wisdom is now carried forward by her daughter, Dr. Namrata, and supported by her son, Aadesh, proving that family values, traditional remedies, and global expertise can create products trusted by parents worldwide.
The Spark: A Child’s Fall, A Grandmother’s Solution
The idea was born from a simple, heartfelt moment—a child’s stumble.
When Dr. Aarti’s little grandson fell while learning to walk, she instinctively prepared her “NaniMaa nuska”—a herbal paste of raktchandan and haldi—to soothe his bruise. But when she searched the market for a safe, plant-based baby product for such minor injuries, there was none.
That gap became her mission.
Her concern turned into research.
Her research turned into a brand.
And thus, ADNA Naturals came to life—bottling grandmother’s remedies into safe, modern baby care solutions.
Founders with Global Expertise
The strength of ADNA Naturals lies in its three visionaries who live across India, Africa, and the USA, combining research, cultural wisdom, and international exposure:
- Dr. Aarti (NaniMaa) – The guiding force who proved that age is not a barrier but a strength. With multiple academic degrees, a PhD from NLSIU Bangalore, and post-doctoral research from Stetson University, Florida, she has also authored Protection of Children from Internet Harms & Cyberbullying. Her mission has always been children’s safety and well-being.
- Dr. Namrata (Mom)– An academic achiever, global traveler, and modern mother with degrees from India, the UK, and Tanzania. She ensures that ADNA Naturals combines ayurvedic care with the expectations of today’s parents.
- Aadesh – An aerospace engineer and licensed pilot in the USA, who ensures that ADNA Naturals maintains global quality standards and international reach.
Their shared philosophy is simple:
“What we create is what we use on our own baby.”
NaniMaa Brand: India’s First of Its Kind
While India has many baby care brands, none embody the emotional connection of a grandmother’s touch. ADNA Naturals introduces the NaniMaa Brand—a product line that revives herbal traditions for modern families who may not have the time to prepare remedies but still want authentic, safe, and toxin-free solutions.
The Flagship: Herbal Baby Balm for Hurts & Falls
The product that placed ADNA Naturals on the map is its Herbal Baby Balm for Hurts & Falls—the first ever herbal balm created especially for babies’ small injuries. Unlike chemical ointments or generic balms, this unique formulation is designed exclusively for delicate baby skin.
Made with herbs like Narayani, Manjishtha, and Jeshthamadh, it provides gentle relief for bruises, swelling, and discomfort from crawling, first steps, and playful adventures. Clinically tested, dermatologist-approved, and pediatrician-recommended, this balm is a perfect blend of tradition and science.
Tradition Meets Science
Every ADNA Naturals product is built on this balance:
✔ 100% Plant-based
✔ Dermatologist approved
✔ Pediatrician tested
✔ Clinically validated
This ensures that parents don’t have to choose between heritage and safety—ADNA brings both together
The ADNA Naturals Product Range
Starting with one balm, ADNA Naturals has now expanded into a complete range of baby care products available on Amazon, Flipkart, and JioMart, all free from toxins and harmful chemicals:
- Herbal Baby Massage Oil – Inspired by the Ayurvedic Abhyanga ritual, with eladi thailam and balsgandadhi for strength and nourishment.
- Ayurvedic Tummy Roll-On – With Hing, Saunf, Ajwain, and Pudina to naturally ease colic and tummy discomfort.
- Baby Lotion – Enriched with almond oil, shea butter, calendula, and aloe vera for soft, hydrated skin.
- Diaper Rash Cream – Soothes rashes, redness, and irritation with Manjishtha, shea butter, and zinc oxide.
- Body Wash & Shampoo (Head-to-Toe) – Mild, tear-free cleansers infused with natural ingredients.
A Legacy of Courage and Care
For Dr. Aarti, ADNA Naturals proves that life’s later years can be about reinvention, not retirement.
For Dr. Namrata, it represents a way to unite global exposure with Indian heritage.
For Aadesh, it is a bridge that takes NaniMaa’s care to children across the world.
Together, they are not just building a company—they are creating a family-driven legacy of trust and wellness.
The Enduring Power of Experience
Dr. Aarti’s is also an inspiring message for women everywhere. While many slow down, she transformed the golden years into a journey of purpose. While others counted years, she counted dreams. She proved that entrepreneurship has no expiry date and that courage is timeless.
Her story tells women that it is never too late to begin again, never too late to transform worry into innovation, and never too late to build a legacy.
She did not just create a brand—she rewrote the rules of aging and entrepreneurship.
The Future of Baby Care
With availability on leading e-commerce platforms and a growing customer base, ADNA Naturals aims to expand beyond India into Africa, the USA, and other global markets. The vision is clear: to ensure every child can grow up with the care of NaniMaa’s wisdom, a mother’s love, and the assurance of science.
In a market full of chemical shortcuts, ADNA Naturals stands as a symbol of purity, safety, and heritage.
Because when it comes to your baby, you trust your MOM.
And your MOM trusts NaniMaa. 🌿
Explore More
- Book by Dr. Aarti: Protection of Children from Internet Harms & Cyberbullying
- ADNA Naturals Amazon Store
- ADNA Naturals on Instagram
✨ ADNA Naturals: A Grandmother’s Wisdom. A Mother’s Vision. A Family’s Legacy.