The India International Trade Fair 2025 at Bharat Mandapam, New Delhi witnessed an extraordinary rush of visitors at Stall No. 14A in Hall 14, where beauty legend Shahnaz Husain paid a visit to her brand’s stall on Sunday and got overwhelming attention throughout her walk through. In fact, she was almost mobbed by her admirers during her visit.
Beauty enthusiasts, industry professionals, and visitors young and old, flocked to the stall, eager to explore the brand’s latest innovations, meet Shahnaz Husain in person and experience her timeless legacy. The vibrant energy and huge footfall turned the stall into one of the most talked-about destinations at the fair.
Amidst this excitement, the Shahnaz Husain Group launched its newest innovation – Shacover BB Cream priced at Rs 280 for 40gms. Designed as a complete beauty solution, the BB Cream is soothing on the skin while enhancing natural radiance. Its lightweight formulation is enriched with a powerful blend of Carrot Seeds, Cucumber, Aloe Vera, Rose Water, Sandalwood, and Sunflower Oil, delivering deep nourishment along with SPF protection. The launch symbolizes the brand’s commitment to merging traditional Ayurvedic wisdom with modern beauty needs.
This philosophy is deeply rooted in the remarkable heritage of Shahnaz Husain, the global pioneer of Ayurvedic beauty care. For over five decades, she has championed natural, plant-based solutions and brought India’s ancient beauty traditions to the world stage. From training thousands in vocational beauty education to establishing a trusted international presence, her legacy continues to inspire innovation while staying true to holistic, nature-based wellness.
The Shahnaz Husain Journey
For more than five decades, Shahnaz Husain has been one of India’s most influential global ambassadors – championing concepts like clean beauty, sustainability, and plant-based skincare long before they became worldwide movements. Her unwavering commitment to Ayurveda has not only shaped her own legacy but has also helped establish India as the birthplace of holistic wellness, reshaping how the world thinks about beauty and wellbeing.
At a time when the global beauty industry leaned heavily on chemical formulations and flashy advertising, Husain took an entirely different path. She built a worldwide brand without celebrity endorsements, without mass marketing, and without the trappings of modern branding. Instead, she relied on ancient herbal wisdom, personalised care, and a firm belief in nature’s restorative power.
Her journey began with a moment that changed everything: learning that a classmate’s mother had lost her eyesight because of a chemical-based eyeliner. That incident ignited a lifelong mission to create safe, plant-powered beauty alternatives. In 1971, she opened a small herbal salon in the veranda of her New Delhi home- an idea far ahead of its time.
Over the next 50 years, that modest setup evolved into a global enterprise spanning more than 100 countries and almost 400 formulations, earning recognition from institutions such as Oxford, MIT, Harvard, the British Parliament, Selfridges, and Galeries Lafayette. In 1996, she also became the first woman in 104 years to receive Success Magazine’s World’s Greatest Woman Entrepreneur Award.
Empowering women, a lifelong dream
Reflecting on the evolving landscape for Indian women, Shahnaz Husain emphasises the importance of equal opportunities for women in education and careers. She underscores the potential of women to excel in various domains and stresses the need for changing societal attitudes towards gender equality. Husain encourages mothers to educate both their daughters and sons on respecting women, and advocating for gender equality and women’s rights.
Gender equality through digital education
Looking ahead, Shahnaz Husain calls for collective efforts from women educators, technologists, innovators, and entrepreneurs to advance digital education and improve women’s access to digital tools. She believes that innovation, creativity, and technology will play pivotal roles in achieving gender equality in the future.
The Road Ahead
For the Shahnaz Group, the way forward is innovation that is driven by AI amalgamation with product formulation that can provide tailor-made solutions to numerous concerns and formulate products that match these concerns by eliminating the root cause of the issues.
Shahnaz Husain strongly believes beauty is the total impact of physical beauty, brain power, and spiritual power. If a woman carries herself with confidence, driven with passion and a mission to achieve her dreams, she is the most beautiful woman you will ever encounter in your life. It all goes beyond surface attractiveness; there has to be some substance in a woman.
The one who appears truly beautiful is someone who has dedicated their life to a cause, to become self-sufficient and face challenges, emerging as a winner in every situation, which is what true beauty is all about.
With the enthusiastic response at the Trade Fair 2025 and the introduction of Shacover BB Cream, the Shahnaz Husain Group once again reaffirmed its place as a timeless leader in beauty and wellness.
For more Information: www.shahnaz.in