Mumbai, November 2025 – The “Abu Dhabi Is Calling” activation by Tripadvisor and Experience Abu Dhabi concluded its three-day showcase at Jio World Plaza, Mumbai, drawing enthusiastic participation from thousands of visitors. The experience brought the spirit of Abu Dhabi to life through interactive technology, immersive storytelling, and authentic traveller insights, creating a seamless blend of discovery and inspiration.
From the moment the doors opened, curiosity met creation. Visitors explored a series of futuristic installations that invited them to engage, interact, and imagine their own Abu Dhabi experience. The highlight was a pair of domes where guests could navigate destinations in real time and experience Abu Dhabi’s vibrant culture through motion visuals, surround sound, and storytelling. On the upper level, an AI-powered itinerary pod designed bespoke travel plans for each user, while a green-screen photo booth transported participants to iconic Abu Dhabi landmarks, instantly printed as keepsakes.
The journey continued with a themed “passport” that encouraged guests to explore every zone. Once stamped across all four activations, visitors received an exclusive goodie bag and traditional dates specially flown in from Abu Dhabi, a thoughtful touch that tied the entire experience together.
Throughout the weekend, visitors were seen capturing and sharing moments from the event, reflecting strong organic buzz and engagement. Influencers and HNIs joined the crowd, underscoring the activation’s wide appeal across diverse audiences.
Steve Paganelli, Global VP of Media & Partnerships, Tripadvisor, said: “Continually evolving this particular element of our partnership with Abu Dhabi – now across four different countries and cultures – underscores that travel storytelling can break outside the screen to spark genuine connection. We’re proud of how this activation brought the essence of Abu Dhabi closer to one of the most dynamic markets in the world.”
Georgios Kalliamvakos, Planning, Strategy & Operations Department Director, DCT Abu Dhabi, added:
“This project showcased the perfect intersection of culture, creativity, and technology. Bringing Abu Dhabi to Mumbai in such an engaging way not only celebrated our destinations but also deepened the connection with Indian audiences, a market that continues to be key to Abu Dhabi’s growth story.”
“Abu Dhabi Is Calling” marks another successful chapter in Tripadvisor and Experience Abu Dhabi’s global activation series, which has previously travelled to London, Paris, and New York. With strong reception in India, the initiative reaffirmed the power of immersive experiences in reimagining how travellers discover destinations, one story at a time.