India,November 13th , 2025 : Most of us don’t talk much about what we wear underneath. For Adira, that silence was exactly the problem.
Since its founding in 2008, Adira has carved out a unique space in the booming global nightwear and underwear market, valued at $5.22 billion in 2023 according to Statista. While many brands chase trends and aesthetics, Adira has remained focused on something far less glamorous but infinitely more impactful: solving real problems for real people.
Consider this: nearly 80% of women wear the wrong bra size, often without even realizing it. This discomfort doesn’t just affect fit, it impacts posture, confidence, and daily comfort. Adira’s designs go beyond sizing charts, focusing instead on fit education, age relevance, and body inclusivity. From Starter Bras for young girls entering womanhood, to Front Open Bras for senior women facing mobility challenges, to thoughtfully engineered innerwear for plus-size women in sizes up to 10XL, Adira creates essentials designed for everyday realities — moments that matter but rarely get talked about.
In 2016, Adira took another bold step by launching Incontinence Panties in India for both women and men. It wasn’t fashionable. It wasn’t headline-worthy. But it was necessary.
By addressing bladder leaks, a deeply stigmatized topic, Adira brought comfort and dignity to those silently suffering due to age, childbirth, or medical conditions. No judgement, just thoughtful design.
Adira’s journey has been defined by firsts. In 2009, it introduced India’s first Period Panty, a patented innovation that changed how women experienced menstrual comfort. In 2013, the brand pioneered Starter Bras and Camisoles, India’s first line designed specifically for teens stepping into womanhood. 3 years later, in 2016, Adira broke another silence by launching Incontinence Panties for both women and men, addressing a need that no one dared to acknowledge.
Each milestone reflects Adira’s belief in solving problems that others overlook, always with empathy at the core.
“Our goal has never been to just make pretty lingerie,” says Deepa Vari, founder of Adira.
“We make innerwear that understands women. Every single product comes from a real need, a real conversation, and a real story someone trusted us with.”
That trust has shaped a growing collection of thoughtful essentials including innerwear for plus-size women up to 10XL, Period Panties, Starter Bras, Maternity Wear, and more. But what connects them all isn’t just clever design. It’s empathy.
Adira’s designs have helped thousands of women feel more secure, more seen, and more comfortable in their own bodies at every stage of life.
In a world where lingerie is often treated as either a luxury or a statement, Adira’s commitment to functionality and inclusivity makes it a true outlier.
With over a decade of experience, Adira’s quiet revolution isn’t about being loud, it’s about being there. By tackling the “unmentionables” that truly matter, it has become something even more powerful: a brand women trust when comfort isn’t optional, it’s essential.
#Adira #Period Panties India #Starter Bras for Teens #Plus-Size #Innerwear #Functional Lingerie #Inclusive Innerwear #Front-Open #Bras #Indian D2C Brands #Incontinence Panties #Maternity Wear India #Deepa Vari