Public relations has always been an industry of big promises—press coverage, visibility, “brand authority.” But for decades, businesses have been stuck with the same frustrations: endless pitches, months of waiting, and results that are often vague at best. For Soumadeep Mondal, Founder and CEO of PRessence 360 and Acquisitions 360, this wasn’t just inefficient—it was unacceptable. So, at just 19 years old (and already one of the youngest entrepreneurs ever to be featured on Forbes), he set out to reinvent the PR playbook.
From Frustration to Frameworks
Soumadeep’s frustration stemmed from a simple question: Why should brands pay for effort when what they really want is results? That question became the foundation of his first disruptive model—PRMA (Public Relations Marketing Agency).
Unlike traditional agencies that bill clients a flat retainer regardless of outcomes, PRMA flips the model. Compensation is tied directly to measurable media engagement and tangible outcomes. Clients don’t just pay for “hours spent” or “pitches sent”—they pay for what truly matters: results. The impact has been remarkable. Agencies adopting PRMA have reported as much as 3× more inbound leads, driven by strategic placements and high-authority backlinks that actually convert.
Speed, Certainty, and PRDA
If PRMA solved the “value” problem, PRDA (Press Release Distribution Agency) addressed the “speed” problem. Traditional press release distribution often takes weeks, with no guarantee of quality coverage. PRDA compresses that timeline to 48 hours, ensuring guaranteed publication in top-tier or niche media outlets. Powered by proprietary syndication channels and a network of vetted journalist partnerships, PRDA delivers something unheard of in PR: reliability.
Startups, coaches, and agency owners no longer need to “hope” their press lands somewhere meaningful—they get a structured delivery system that works every single time.
Scaling Through Partnership
The real genius of these models lies not just in what they do for clients, but in how they scale. Soumadeep has already licensed PRMA and PRDA to multiple independent agencies across the globe, giving them access to plug-and-play workflows, guaranteed editorial pipelines, and proven SOPs.
But this is just the beginning. Soumadeep’s vision for the next year is bold: to build a network of 100+ PRessence 360 branded partner agencies worldwide. His approach is not about monopolizing the industry but democratizing access—handing over systems that empower boutique firms and independent specialists to deliver enterprise-level PR without enterprise-level overheads.
Building More Than a Business
What makes Soumadeep’s strategy unique is his refusal to guard his innovations selfishly. Instead of hoarding his IP, he’s creating infrastructure others can plug into. Every SOP, reporting dashboard, and automation pipeline at PRessence 360 is designed for replication. From sentiment tracking to CRM-integrated media calendars, it’s a system built not just for one agency’s growth, but for an entire ecosystem.
It’s this partnership-first mindset that has allowed PRessence 360 to grow so quickly. And it’s also what sets Soumadeep apart from the thousands of PR founders who stick to “business as usual.”
Why It Matters Now
In today’s digital economy, where attention spans are shrinking and trust in media is wavering, brands don’t have the luxury of waiting months for visibility. They need quick, measurable, and credible outcomes. PRMA and PRDA deliver exactly that—faster trust-building, stronger social proof, and better-qualified leads, all at a fraction of the time and cost of traditional PR models.
For early-stage startups, consultants, and CEOs, this isn’t just convenient—it’s game-changing.
A Movement, Not Just a Model
Soumadeep often says, “Resilience isn’t about bouncing back—it’s about bouncing forward.” That philosophy runs through everything he builds. From turning personal setbacks into business breakthroughs to transforming outdated PR into scalable systems, he’s proven that disruption doesn’t have to come from Silicon Valley—it can come from a 19-year-old visionary redefining an entire industry.
With PRMA and PRDA, Soumadeep isn’t just running an agency; he’s laying the foundation for a movement. A movement where PR is no longer vague or inaccessible, but authentic, affordable, and accountable. And as he works toward his vision of 100+ global PRessence 360 partner agencies, one thing is certain: he’s not just playing the PR game—he’s changing it.