December 8th, 2025: Toyota Kirloskar Motor (TKM) inaugurated “Toyota Hornbill Music Festival” during the ongoing globally acclaimed Hornbill Festival as the title sponsor for the fourth consecutive year. The music festival remains one of India’s most iconic cultural celebrations and a vibrant stage for artists to showcase their talent. This year’s edition opened with a special performance by Japan’s drum ensemble and Toyota’s brand ambassador, Drum Tao, setting the tone for music, energy, and shared cultural pride. The company’s long-standing partnership with the Hornbill Music Festival reflects its deep connection with Nagaland and the Northeast, celebrating the region’s cultural legacy while strengthening its bond with local communities.
Toyota Hornbill Music Festival 2025 was inaugurated in the august presence of senior dignitaries from the State Government of Nagaland Shri. Temjen Imna Along, Honorable Minster for Higher Education & Tourism, Government of Nagaland, Shri. Theja Meru, Chairman of TaFMA, Government of Nagaland along with senior leadership from Toyota Kirloskar Motor, Mr. Tadashi Asazuma, Deputy Managing Director for Sales, Service, and Used Cars, Mr. Sudeep Dalvi, Chief Communication Officer, Senior Vice President and Director and other senior executives, marking the beginning of a festival that stands as a symbol of cultural harmony and artistic excellence.
Commenting about Toyota Kirloskar Motor’s association with the Hornbill Music Festival 2025, Mr. Tadashi Asazuma, Deputy Managing Director for Sales, Service, and Used Cars, Toyota Kirloskar Motor & Lexus, said, “Hornbill Music Festival represents the true heart and spirit of Nagaland. It celebrates the state’s vibrant culture, deep creativity, and timeless traditions that have been passed down for generations. The festival brings together people from different places and backgrounds, allowing them to experience the warmth and energy. We are proud to collaborate with this festival, which inspires people to connect, share their stories, and strengthen the bonds that hold the community together.”
Mr. Sudeep Dalvi, Chief Communication Officer, Senior Vice President and Director, Toyota Kirloskar Motor, said, “We extend our sincere gratitude to the Government of Nagaland for giving us this opportunity to associate with the Hornbill Music Festival and support the culture & talent of the region. Our association with this iconic event reflects Toyota’s long-term commitment to the state of Nagaland. Together with the people, we hope to create new opportunities, encourage development, and help shape a brighter and more promising future.”
To engage customers, Toyota curated a pavilion showcasing its complete product lineup, featuring advanced green technologies such as the Hybrid electric vehicle Urban Cruiser Hyryder, Innova Hycross, Camry, Vellfire, Innova Crysta, Fortuner, Glanza, Urban Cruiser Taisor, Rumion and Hilux. This interactive space allowed the participants to learn more about Toyota’s green technology and innovations while enjoying the festive atmosphere.
With every passing year, TKM’s journey in the Northeast goes beyond cars and customer touchpoints. The company has established 58 touchpoints across the region and continues to expand its network to meet the rising demand.
About Hornbill Music Festival: The Hornbill Music Festival, organized by the Department of Tourism and the Department of Art & Culture, Government of Nagaland, is a vibrant 10-day celebration that beautifully showcases the state’s rich cultural heritage covering art exhibitions, lively music and dance performances, traditional feasts, and indigenous games like archery, Naga wrestling, and other athletic sports, providing a captivating glimpse into the region’s distinct customs.