Bengaluru, 14th November, 2025: As purity and proof become the new standards for trust, Unbox Health, India’s first independent transparency and ratings platform for packaged foods and health supplements, has launched The Great Indian Product Hunt. This nationwide campaign invites consumers to vote on which products should be lab-tested and rated next. The campaign is live on vote.unboxhealth.in.
India’s packaged food and nutrition market is valued at over USD 70 billion and continues to expand rapidly as consumers become more conscious about health, clean labels, and ingredient authenticity. Yet, independent verification of product claims remains rare. Nearly 80 percent of Indian consumers check for health-related claims on packaging, but only 18 percent trust them fully, highlighting a significant credibility gap in the sector.
The Great Indian Product Hunt aims to bridge this gap by giving consumers the power to decide which brands and products undergo independent, accredited lab testing. Thousands of nominations have already poured in, and voting is now open until 19 November 2025 across five categories: Fitness and Performance Nutrition, Everyday Vitamins and Minerals, Snacks and Indulgences, Kitchen Essentials, and Trending Supplements.
“Every product we buy tells a story, but it’s time consumers decide how that story is written,” said Arjun Anjaria, Founder and CEO, Unbox Health. “With this initiative, we are handing the pen back to the public. If a brand claims purity, it must prove it. India deserves nothing less than full transparency on what enters our bodies.”
The 30 most-voted products will be independently sourced and tested in NABL-accredited laboratories for label accuracy, safety limits, and nutritional integrity. All testing will be funded by Unbox Health to ensure full independence, and results will be made public in December 2025.
This initiative comes at a critical time for India’s health and wellness ecosystem, complementing the government’s Eat Right India movement and reinforcing the shift toward truth in labelling and responsible nutrition marketing. By placing scientific data at the centre of consumer awareness, Unbox Health is building a new credibility layer between people, products, and the packaged food industry.
To date, Unbox Health has lab-tested and rated more than 300 packaged foods and health supplements across 40+ categories, including protein powders, vitamins, snacks, and kitchen essentials. Its A+ to D rating system simplifies complex lab data, helping consumers and healthcare professionals assess product quality at a glance. The platform has reached 350,000 users, of which 25 percent are health professionals, and its ratings have been viewed over 2 million times across digital channels.
About Unbox Health
Unbox Health is India’s first independent, fully transparent ratings platform for packaged foods and health supplements. Every product is market-sourced, lab-tested with accredited partners, and publicly rated to help consumers make informed, data-backed decisions about what they eat and consume. Visit unboxhealth.in to explore ratings and reports across 300+ brands.