The Indian Institute of Brand Management (IIBM), India’s leading professional institution for branding, marketing, and leadership education, has officially announced the launch of its National Franchise & Affiliation Model. The initiative aims to expand high-quality skill-based education across India and empower institutions, entrepreneurs, training centres, and academies to offer globally relevant programs in Brand Management Course, Strategic Brand Management, Marketing Management Course, and Executive Leadership Programs.
With the growing demand for specialized roles in branding, marketing strategy, digital leadership, product innovation, and corporate communications, the new franchise model will provide cities across India with access to IIBM’s premium programs, including:
- Product and Brand Management Course
- Digital Brand Management Course
- Brand Strategy Course
- Senior Leadership Program Marketing
- Chief Marketing Officer Program (CMO Program India)
- Chief Brand Officer Program
- Chief Executive Officer Program
- Brand Leadership Course
- Executive Brand Management Program
- Global Brand Management Course
- Certified Brand Auditor Program
IIBM has built a reputation as a Brand Management Institute India that blends global insights, advanced frameworks, case studies, and real-world learning. This expansion will strengthen its national footprint and help create skilled brand leaders for India’s growing corporate, retail, manufacturing, FMCG, educational, digital, IT and e-commerce sectors.
Vision Behind the Franchise Launch
Speaking at the launch, the spokesperson of Indian Institute of Brand Management (IIBM) stated:
“Our mission is to make professional brand, marketing and leadership education accessible to every part of India. The IIBM Franchise Model supports local institutes and entrepreneurs by providing globally benchmarked curriculum, world-class recorded video, digital platforms, certifications, and complete operational support. Our aim is to build the next generation of brand leaders, CMOs, CEOs, and strategic marketers.”
The expansion comes at a time when organizations worldwide are investing heavily in brand equity, digital branding, customer experience, and market strategy. IIBM’s specialized programs are designed to meet this rising industry demand.
Franchise Model Overview
The Indian Institute of Brand Management (IIBM) Franchise & Affiliation Model offers a structured, transparent, and growth-focused partnership framework. Franchise partners will have the rights to run certified programs of IIBM in their region with complete academic and operational support.
Franchise Benefits Include:
- Rights to run IIBM-certified courses in Brand, Marketing & Leadership
- Complete curriculum support for all branding and marketing programs
- Certified digital LMS platform access
- Faculty training & trainer onboarding support
- Lead generation & national marketing support
- Branding & reputation guidelines
- Exam, certification & student management support
- Access to industry mentors, case studies & guest lectures
- Opportunity to host IIBM leadership workshops, seminars & masterclasses
This model ensures standardization of quality and maintains IIBM’s strong academic integrity across all centres.
Programs Offered Under Franchise
The franchise will deliver a complete suite of professional programs, such as:
- Brand Management Course
- Strategic Brand Management
- Product and Brand Management Course
- Marketing Management Course
- Digital Brand Management Course
- Brand Strategy Course
- Brand Leadership Course
- Executive Brand Management Program
- Global Brand Management Course
- Certified Brand Auditor Program
And advanced C-Suite programs:
- Senior Leadership Program Marketing
- Chief Marketing Officer Program (CMO Program India)
- Chief Brand Officer Program
- Chief Executive Officer Program
These programs help students and professionals build strong knowledge in brand strategy, product innovation, digital transformation, communication planning, customer experience, leadership, and strategic decision-making.
Fee Structure & Investment Guidance
The franchise fee and operational investment have been designed to make the model accessible for both new entrepreneurs and established institutions.
The Indian Institute of Brand Management (IIBM) Franchise Financial Outline
- Franchise Fee: Depending on city category
- Royalty: 15% – 20%
- Setup Investment: Depending on city category
- Training & LMS Fee: Excluded in franchise fee
- Marketing Support: National + regional digital campaigns
IIBM’s structure is positioned to offer strong ROI with lower entry cost and higher flexibility.
Market Demand & Opportunity
India’s brand management and digital marketing sectors are growing rapidly. Businesses across industries now demand professionals who understand brand positioning, strategic marketing, customer experience, leadership, and digital transformation.
The need for certified, skilled brand and marketing leaders is rising across:
- FMCG & Retail
- IT & Technology
- Healthcare & Pharma
- Real Estate & Infrastructure
- Fashion & Luxury
- Digital Startups & E-commerce
- Manufacturing & Consumer Goods
With this franchise expansion, IIBM aims to reach 50+ locations in India by 2027.
Legal Compliance & Protection
The Indian Institute of Brand Management (IIBM) Franchise Partners will receive complete legal documentation for smooth operations, including:
- Franchise Agreement (1 year, renewable)
- NDA for curriculum protection
- Trademark & brand usage license
- SOPs for academic operations
- Quality and compliance documentation
- Data privacy & student management guidelines
This ensures consistent delivery and protects the integrity of IIBM certifications.
Quotes from Leadership Team
“Indian Institute of Brand Management (IIBM) is committed to building India’s largest network of brand and marketing leadership academies. With our Franchise Model, we are creating opportunities for entrepreneurs while supporting India’s need for strategic brand managers, digital leaders, CMOs, and future CEOs.”
About IIBM
The Indian Institute of Brand Management (IIBM) is India’s premier institute for Brand Management, Marketing Strategy, Digital Branding, Leadership Development, and C-Suite Corporate Programs. With innovative curriculum, industry mentorship, and global insights, IIBM has trained thousands of learners and professionals across India and internationally.
Media Relations
Indian Institute of Brand Management (IIBM)
Email: [email protected]
Official Website: https://iibmglobal.com/
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